The British Beauty Council is delighted to welcome Facebook as a patron of the British Beauty Council as part of a two-year partnership which will see Facebook take its support of the British Beauty industry to a new level.
Facebook has chosen to support the British beauty industry and recognise wholeheartedly its value to both Britain’s economy and culture. According to the British Beauty Council’s Value of Beauty report consumer spending across the sector was noted to be worth £27.2 billion. It is a viable and expanding industry, that whilst having been hit with Covid-19 has the potential to recover as it transitions further to digital and e-commerce.
The partnership will enable Facebook to share its expertise and provide the beauty industry with the vital insights and knowledge it needs to help it transform and acclimate to its new surroundings. It will Include an ongoing activation with an annual programme of virtual events throughout 2021.
Facebook will host and run events, sharing trends and insights across areas of interest such as STEM, digital marketing and sustainability.
“As a global social media company this patronage not only reinforces the importance of Beauty to this sector but also the opportunities for Beauty within them. This partnership will not only help us to continue communicating the value and message of the Beauty industry but also highlight the growing technology opportunities within it,’ says Anna Teal, British Beauty Council Pillar President for Innovation and CEO of Aromatherapy Associates.
‘Facebook is incredibly excited to be partnering with The British Beauty Council in 2021. Millions of businesses across the UK use our platforms and advertising tools to connect with existing and new customers. We are looking forward to working with The British Beauty Council, providing their members and the Beauty Industry with support and insights across a number of areas so that they can get the best from our platforms and help them recover from the impact of the pandemic.’ Stephanie Lambert, Head of Industry FMCG.
Support of the Next British Beauty Brand and other innovation driven initiatives within the council’s roadmap will also make up a significant part of the partnership. Support for beauty sector driven campaigns across social media will be a focus as well, creating larger visibility of the industry with regards to consumer awareness.
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