Aside from the New Year, clients are most likely to invest in new skincare products and routines in September, according to new statistics released by Pinterest, the ideas and image sharing platform. A survey commissioned to coincide with these statistics also revealed that 45 per cent of people feel more inclined to make improvements to increase their happiness at this time of year.
Why is this important to the hair, beauty and wellness industry? As a salon or spa owner, now is the time to capitalise on the renewed excitement, optimism and potential for rejuvenation September brings. The arrival of the new season signifies the final chance to refresh beauty and wellness routines or embark on a whole new look or style before the busiest, but most exciting, time of year that is Christmas and New Year.
Salon and spa owners can jump on this time of opportunity with a new and varied treatment offering, promoting special deals and discounts to entice both an established loyal clientele and brand new clients.
While clients are busy refreshing all elements of their life, including their hair, beauty and wellness routines, salon and spa owners are busy looking at their business plans. Salon and spa owners are, as ever, are looking for innovative ways to improve efficiency and increase profit – and the September issue of Professional Salon and Spa magazine is packed full of a whole host of great ideas that will help salon and spa owners do just that.
Ensure your clients are ready to refresh their beauty routines this autumn with the September issue of Professional Salon and Spa magazine. This issue contains exclusive interviews, reveals how to recruit and retain the industry’s top talent and includes in-depth features on payment systems, apprenticeship schemes, male grooming and skincare, winter nail trends and much more!