Black Lashes LAUNCH

We are launching a new, exciting brand during Olympia Beauty Show!

Black Lashes is reinventing the eyelash extension industry, not because we don’t like it, but because we love it so much. Similarly like you’d tell your closest friend that you hate their dress, just because you love them. We’re the kind of people that name the brand black lashes, but prefer the logo in pink. The kind that enjoy working with real people, but like to illustrate our ideas using pop-art. The kind that see the best in everything, but also know ways of improving. I think you get the idea of the kind of brand we strive to be, but if not just imagine 5 lashpreneurs from various beauty backgrounds with years of lashing experience looking for ways to agree on one thing and let the brand shine through.

At our stand you’ll be able to experience the breakthrough of our research.

We’ve done tons of research and science doesn’t lie. It makes complete sense too! Majority of cleaners have a PH of 4.5-5.5; meaning they’re slightly acidic. It’s not super pleasant for the eyes and it’s also not favourable for that ultimate bonding experience between the lash and adhesive. At this PH level the hair cuticle is tightly sealed, making the impression of “slippery lashes”. Don’t even get me started on these – they are a nightmare!

Great things happen to lashes when we introduce the neutral PH of 7-7.2; it balances the lash cuticles – relaxes them and normalises the hair, therefore making it more susceptible to that great adhesion between natural and artificial lashes everyone is after. Think of it as applying makeup on clean, well moisturised and primed skin – always glides better and doesn’t cake up!
Neutral PH is also safe for the skin and won’t cause discomfort to the eye (’cause our tears are made from the same PH level). Keeping the lash neutralised daily, means it’s not continuously opening/closing the hair cuticle as it would naturally in response to the everyday environment, and therefore keep the hardened adhesive intact. Yes, it means that your clients will have better retention using this cleanser daily. You’re welcome!

In short: try and see the difference at G20.

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