MISSU began as a project for a marketing degree in the hands of Helen Zeng.
Since 2008 Helen has built a successful nail and beauty business. It’s huge growth is a result of her in depth knowledge of social media marketing.
She reached out to hundreds of thousands of followers, making her globally recognised in the industry.
The first professional MISSU gel polish was launched in 2015 when co-founder and managing director Gareth Doe joined forces.
The company expanded its sales by circa 300% in just six months and the growth continues.