EATOW – Embracing All Tones of Women is a global membership club created for beauty and business professionals worldwide. A ground-breaking initiative Founded by Multi-Award-Winning Beauty Educator & Global Strategist; Eryca Freemantle, a Transformational Coach and Princes Trust Mentor recently announced to be a spokesperson for Mental Health Charity ‘Beautiful Mind’.
Eryca Freemantle established EATOW in Partnership with Professional Accountancy and Tax Advisor; Ria Lincoln of Ria-Jaine Accounts (Financial Director and EATOW Executive Partner) and the Founder of Celebrity Creations Management, Crystal Emmanuel (EATOW VIP Events Executive).
These three powerful business women come together with a plethora of skills, talent and expertise to providea phenomenal platform of opportunityfor EATOW’s annual global members. Celebrity Creations Management are the official events company behind EATOW’s Elite events each year including the EATOW Icon Awards and the EATOW Master IconAwards.
Members of EATOW are to be spoilt for choice with benefits ranging from bi-monthly business networking events and webinars to exclusively hand-picked global business opportunities, with an array of online accredited courses and certificates also available. Perks also include free business advice and downloads, self-hep guidance, free access to EATOW TV and EATOW Magazine and access to various mentoring programmes.
The sheer presence and emergence of EATOW is set to open, challenge and shake up the past standards set within the beauty industry and the workplace, especially on the subject of diversity. The platform will bring itshonorary members; consisting of esteemed women and men of all tones and backgrounds, to the very forefront of the beauty sector, as perfect examples of future champions of an industry rapidly evolving to cater to all! EATOW’s Champions and forthcoming Panellist include Chris Kitchen of Beautiful Minds, Ian Archbold, Managing Director of Olympia Beauty, Kubi Springer of She Builds Brands and Kirsty Meakin, an astounding nail artist recently interviewed on BBC television.
All members of the EATOW platform will have automatic access to EATOW’s bi-monthly events. Each bi-monthly event will include top industry guests, speakers and panellist discussing all things business and beauty, plus each event will showcase a segment called ‘EATOW’s Angels’.
EATOW’s Angels is a ‘dragon’s den’ style competition for beauty and business start-ups and entrepreneurs, with a big cash prize investment to be awarded to the winner who will be announced at the EATOW Master Icon Awards in April 2020, where Industry experts both past and present will be acknowledged and rewarded for their contribution to society within their creative role.
The EATOW’s Angels Competition is Sponsored by Olympia Beauty, one of London’s most successful beauty exhibition shows, which has been successfully running for 15 years and had 19,817 attendees in 2018. A representative from Olympia Beauty will be present as a guest judge at each bi-monthly EATOW event. There will also be a special edition of EATOW’s Angels taking place LIVE at Olympia Beauty at Grand Hall, Olympia London in September 2019. Alongside this, Eryca Freemantle will hold a masterclass in the newly launched Education Club at Olympia Beauty and will be speaking on the Wellness Stage at the event.
Eryca Freemantle has achieved an applaudable amount of global success within the beauty industry, including bookings across the globe in the UK, USA, Africa, Europe and the United Arab Emirates as a speaker on the importance of diversity in beauty, alongside being featured in Forbes Magazine. Eryca won a ‘Be Mogul Award’ in 2018 and had the very special honour of being invited to meet Prince Charles and Camilla in person at Clarence House in 2018. She was formally on the advisory panel at London College of Fashion and her mission is to “help as many women as possible to grow comfortable in their own skin and to be true to themselves”. Eryca will also be launching a face to face well-being workshop called ‘Beautiful Me’ in partnership with Chris Kitchen and the
Beautiful Minds Charity. This event will be available monthly for young people and will focus on increasing self-esteem whilst addressing any challenges they may be facing, supported by a helpline available for young people that need support.
EATOW will kick start with their first event of the year ‘The Industry Talks’ on Tuesday 19th March 2019 at Houses of Parliament, an evening for Press and Beauty and Business Professionals featuring Managing Director of Olympia Beauty, Ian Archbold as a special guest panellist and featuring a special question and answer session with EATOW’s Founders and Partners. This will be followed by an EATOW Members Only industry event supported by Natwest, to take place at Natwest Bishops gate on 24th April 2019.
Tickets will be available for non-members to purchase, redeemable against a12- month membership to EATOW.