Green Beauty has been growing at pace in the industry, with a huge focus on transparent labelling and non-toxic ingredients, and a huge shift towards natural and organic products. Sustainability within the beauty industry has also been a long-standing issue that consumers are continuously growing aware of and it’s the beauty industry’s responsibility to look at all of this and react to the consumer’s wishes.

The Olympia Beauty brings this to the fore with GREEN BEAUTY, a dedicated area, where professional visitors can experience these brands. If you're interested in participating in this area for 2022 please email ian.archbold@olympiabeauty.co.uk