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GREEN BEAUTY is a BRAND NEW show area dedicated to transparent labelling, non-toxic ingredients, natural and organic products and sustainability in the industry

Green Beauty has been growing at pace in the industry, with a huge focus on transparent labelling and non-toxic ingredients, and a huge shift towards natural and organic products. Sustainability within the beauty industry has also been a long-standing issue that consumers are continuously growing aware of and it’s the beauty industry’s responsibility to look at all of this and react to the consumer’s wishes.

The Olympia Beauty show aims to bring this to the fore with our BRAND NEW new show area. GREEN BEAUTY will be a dedicated area, where professional visitors can experience these brands. Below are just a few of the innovative brands that will be featured in this area.