Huge Growth for Outback Organics

Over the last 6 months, Outback Organics has grown hugely, proudly introducing 7 new products while welcoming many new customers as well as moving to larger premises.

In spring we saw the launch of a brand-new range including the arrival of our first ever candle, Lemongrass & Lime, offering a sweet-smelling solution for scenting spas and salons. We also welcomed the Lemon Myrtle & Mint Skin Wash, the Lemon Myrtle Hand & Body Lotion and our Peppermint & Lemongrass Wonder Balm. As well as these new additions, we have also introduced 2 new waxes – the Gold Roller Cartridge wax and a Eucalyptus Strip wax. Furthermore, we have launched our new advanced 400 boxed paper wax strips, ideal for busy salons and spas.

As well as introducing several new products, we have also updated our product packaging design. Our labels have been tweaked with the introduction of aboriginal dots which will roll out across the whole range as we restock. Our Gold peelable wax now comes in new resealable 800g bags, for easier storage and prolonged freshness. Lastly, we also have new 100ml tubes, taking on the traditional Outback brown colour which we think offers a fresh, new look for our brand.

As a result of moving to larger premises, it has given us the opportunity to open a 6-couch training room on site where our specialist trainer will be offering not just female intimate wax training, but also male intimate wax training. We are in the process of developing a brand-new male intimate wax training manual to accompany this training for our customers.

What’s in the pipeline?
Due to high demand and interest for our Eucalyptus strip wax, we have plans to develop and introduce a Eucalyptus roller cartridge in the near future. In addition, we are planning to upgrade our bestselling wax, Opal to 800g resealable bags.
We are forever expanding and have several exciting, up and coming plans which we cannot wait to share with all of our customers.

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