Sponsor the UK’s leading competition for lash artists

Welcome to The Lash Games, the UK’s leading competition for lash artists. Taking place at Olympia Beauty, autumn’s biggest event for beauty professionals, The Lash Games will be celebrating its fifth year on Sunday 3 - Monday 4 October 2021 at Olympia London. 


  • 1 x html mailer (fully designed) to our Lash Games database
    of 7,858* to be sent pre-show
  • Opportunity to gift all competitors and winners in our digital goody bags
  • Provide one roller banner (max 1m wide) for the Lash Games competition arena
  • Your logo on The Lash Games website page and all marketing
  • Your logo included on all certificates for participators and winners
  • Your logo on The Lash Games press board at the event
  • Inclusion in The Lash Games social media campaign beginning April 2021

Sponsorship: £3,995 + VAT - click here to book today


Take a 2m x 1m shell scheme stand with carpet, walls and company name board in The Lash Games arena area on the Gallery level for the first time! Sell your products, services and innovations to our lash competitors, sponsors and judges and take in the competition atmosphere for the two day event! 

STAND sponsorship: £995 + VAT - click here to book today


Key points about The Lash Games 2021: 

  • The Lash Games 2021 is in partnership with World Lash University. This team brings over 30 years’ of specialist lash and industry knowledge and experience to the competition.
  • There are three divisions and four competition categories available
  • Our strictly anonymous judging process ensures fairness.
  • The Lash Games 2021 introduces a brand new digital judging system.
  • Our unique stances on certain parts of the competition process means The Lash Games is unlike any other physical competition in the industry.
  • Digital gifting and digital certificates will lessen wastage and improve our sustainability as a competition.
  • For the first time The Lash Games will also be delivering Educational seminars, demonstrations and more on our Lash Games University Stage.
  • The Lash Games 2021 will see exhibiting brands dedicated to the lash industry take space in the competition area. 

The Lash Games benefits from the following: 

  • Hosted by Olympia Beauty, autumn’s biggest event for beauty professionals. This two day event at Olympia London had 18,932 visitors in 2019 and 2021 will be the shows sixteenth year. They also have a combined social media following of over 49,000 and a database of over 51,000 which will be used to promote The Lash Games 2021.
  • Media partners for this event include Lash Ed Magazine and Lash Inc Magazine - both bring a dedicated lash audience to the competition and will be featuring coverage, advertisements and more in the lead up to the event. 

If you have any questions about this opportunity please call 01959-569867 or email laura.tarling@olympiabeauty.co.uk

The Lash Games Sponsors



Media Partners