Leading MUA joins NovaLash to demo 24 hour makeup line
In addition to its eyelash extension products and services, NovaLash will feature its 24 Hour Cream Shadow line on stand at Olympia Beauty. This line of extended-wear cosmetics is waterproof and smudge proof, adding to the brand’s ‘effortless beauty’ philosophy.
Professional MUA with over 20 years in the industry, Louise Connor, will be joining NovaLash on stand to provide complimentary applications to guests while demonstrating the incredible benefits and easy application of the makeup line. Louise will be offering trend-led advice on how to create gorgeous, long-lasting looks as well as tips and tricks for selling the products.
Guests will benefit from customised looks while receiving exclusive show offers and discounts on the products.
“We look forward to treating guests to free applications of our 24 Hour Cream Shadow line so that they can experience for themselves the fantastic benefits of these products. Louise is very skilled and has worked on celebrities and in the TV industry for years. Guests will be delighted with her work. Visitors will also see everything that NovaLash has to offer and will learn why lash artists working with our brand are some of the most successful in the industry.”
NovaLash will be exhibiting on stand C10.