Monika’s early childhood interests in fashion and beauty sparked a concept of a customised individual approach, with considerable beauty industry expertise and a degree in psychology, she knows how to do just that. Her extensive interest and knowledge of luxury beauty, allows her to take advantage of and apply it to the latest innovations. Her passionate research of all new developments, together with hands-on practical skills, makes her an ideal professional from which to obtain an expert opinion. Honesty is the best policy for Monika, who adopts this no nonsense approach when analysing beauty industry trends, focusing on providing the best possible results.
Honesty is the best policy for Monika, who adopts this no nonsense approach when analysing beauty industry trends, focusing on providing the best possible results.
Monika has been in beauty since 2007, while she was busy working on her Psychology degree, she became increasingly interested in beauty services, and more particularly those enhancing the eye area. Having the very comfortable privilege of enjoy her favourite beauty services as a client, she felt that there was still much to be developed in the industry. Without thinking about it too much, she went with her “gut instinct” and embarked on a beauty course that taught her several aspects of cosmetic care. Completing the course she understood that her interest still very much lay with the treatments that enhance the eye area. So she begun a quest to look for more courses, specifically those specialising in eye and eyebrow treatments. By 2008, Monika was taking clients despite her busy university schedule, which involved many international flights. However, the industry was exciting and inspired her to continue on. By 2009, Monika and her current business partner Kintija, were very much booked out with clients for 7 days a week, and up to 14 hours a day. You can imagine that it takes a lot of supplies to be able to service such a huge clientele, without signs of a slow down, the girls employed more support to help deal with the demand, but the difficulties came from unexpected sources, although they expanded to be able to take on more clients, the product supplies were unreliable. “Being based in London, UK, our clients were well informed on the latest, highest quality treatments, and products available. Although we provided a first class service while working with our clients, we could not completely trust our supplier delivering the same quality products consistently, every time” explains Monika. This is where an obvious need for quality, yet easily accessible products came from. In 2009, the 2 business partners begun developing an eyelash extensions product range. While both professionals had vast experience of working with a demanding clientele, Monika also had experience of understanding product chemistry. Meanwhile her business partner Kintija had the experience of working alongside her mother who runs a successful, award winning beauty school and product supply business. With that knowledge and support, it was just a question of time until the company became increasingly popular and inspired the two business partners to work further on supplying both professionals and clients with new innovations.
“Being based in London, UK, our clients were well informed on the latest, highest quality treatments, and products available. Although we provided a first class service while working with our clients, we could not completely trust our supplier delivering the same quality products consistently, every time”
In 2011, when both business partners finally had more availability due to the completion of their degrees, more exciting developments lay ahead . They begun to meet the demand by providing education to therapists wanting to advance their techniques. This also lead to testing and developing a new concept – Sleek Brows, which covered a gap in an eyebrow market. During 2012, while the testing for Sleek Brows concept was still very much in progress, both professionals travelled to some of the worlds largest beauty shows, Dusseldorf,the Middle East, Paris, Bologna and Hong Kong, where interest for permanent make-up and microblading begun… In 2013, Sleek Brows was born and immediately became popular across the world, but also grew the demand for more durable treatments. Clients loved their Sleek Brows, and this gave many the confidence in committing to permanent innovations. Having trained and explored the permanent make-up capabilities back in 2012, it only seemed natural to begin offering clients the most natural way of semi-permanent enhancement – microblading. 2013 was very much dedicated to growing Sleek Brows, with huge amounts of international travel, attending, advanced courses, exhibitions and meetings with manufacturers, the two professionals used the opportunity to also further their knowledge from some of the world’s biggest beauty names, to incorporate all in developing their Eyelash, Eyebrow and PMU concepts. Currently, the two professionals are still business partners, still work and teach from the award winning Beauty Ambition school in London, and supply professionals and clients with quality products they have discovered mostly during their world travel. “We are distributors of some amazing brands coming from Australia, Switzerland, USA and Europe, as well as having our own product ranges which are manufactured to the highest standard’s in England, Europe, United States, Taiwan and New Zealand” says Kintija.
Passionate about further learning and improving the beauty industry as a whole, two dedicated professionals continue their journey…