Most of us accept that good oral hygiene involves cleaning our teeth daily. But what we don’t always consider is the effect of ingesting the synthetic chemicals found in commercial products.
We had one question – are all these synthetic chemicals used in conventional oral care really necessary? Research showed us that nature already offers us everything we need to look after our oral health. By ensuring that our ingredients are pure and of the highest quality, we are
able to create effective products that not only support healthy teeth but also support a healthy environment. We believe in protecting what matters.
We started out selling natural, environmentally sustainable and vegan products at London farmers markets, and soon moved into our laboratory in the Sussex countryside. Today we’ve grown into one of Europe’s most trusted brand of genuinely natural oral care.