Beauty Sampling in a Post-COVID Era
As beauty counters reopen, retailers and brands will need to explore ways to build customer confidence. When so much of beauty is about testing what feels and looks right for you, how will this work with a lack of testers? Coronavirus has changed the rules of product trial, and in this session we’ll look at how brands are adapting and explore best practice for safe sampling experiences.
The session is led by Jonny Grubin, Founder & CEO of SoPost. Jonny has spent the last 8 years building new tools for sampling, and through his work with hundreds of brands is recognised as a leading innovator in the space.