Pivoting in a Pandemic: How to Proactively Build Brands Through a Changing Landscape
Brand building through a pandemic is far from business as usual. Homebound lifestyles and restricted social interactions have impacted consumer priorities, preferences and purchases. The Beauty and Skincare industry has felt this keenly. Carly O’Brien, CMO of digital retailer, The Very Group, who have proudly sponsored CEW since 2019, together with Dentsu agency partner Grace Letley, will unpack lessons learned on reacting in real-time; overcoming COVID campaign constraints and the digital wins you need to maintain a culturally relevant dialogue to unmask your brand’s full potential.