In 1914 The Wilde family founded a dental factory named Wilde in the Rheingau region of Germany. In the 60s more than 500 people were working on synthetic prosthetics. Based on this knowledge the idea for the foundation of Wilde Cosmetics was born. The light-curing resins were used to extend and strengthen fingernails. This was the birth of “Light Concept Nails” which during the following years was cut short into the brand name “LCN”.