The “New Normal” for Beauty: Embracing AR & AI Beauty Innovations


The COVID-19 pandemic has changed the face of the beauty industry as we know it and will continue to impact consumer trends and behaviours for a while. Louis Chen, CSO of Perfect Corp., will present a comprehensive overview of the latest beauty tech innovations and provide recommendations on how beauty brands can adapt to the “new normal”. Discover the benefits and intricacies of the virtual AR try-on experience, beauty AI innovations, and ways to digitally transform consumer interactions.

Louis Chen has worked in the digital technology industry for 20 years, gaining experience in the fields of video technology, augmented reality, and artificial intelligence. As a seasoned business development professional, Louis has built a reputation for developing business strategies, incubating new business models, and building new partnerships. Currently working as a SVP and Chief Strategy Officer at Perfect Corp., Louis is passionate about beauty tech, and bringing continual technologies advancements to the beauty brands.

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