POSTPONED TO 2021. Olympia Beauty and all of its associated competitions including Nailympia London, The National Massage Championship, The Lash Games and Phantom Eyes has been postponed to Sunday 3 & Monday 4 October 2021. The team will be in touch in the coming weeks with anyone who has registered to compete in these competitions for 2020 about automatically transferring your place to 2021.

Calling all creatives in the beauty industry!

Whether you’re a makeup artist, nail tech, lash artist or even in marketing on a beauty brand, we have the perfect competition to challenge and inspire you!

Announcing our BRAND NEW Phantom Eyes Competition! This contest presents a new challenge: create a mask that brings to life the eyes.

The competition is open to creatives in the beauty industry, no matter your work discipline.

There are two separate competition categories in our new Phantom Eyes competition…


Create a mask that is glorious and inspiring and brings life to the eyes

  • Create your mask and submit it for judging by our incredibly talented panel at the Olympia Beauty Show.
  • Your mask will be placed on display in the Gallery level of the show and can be seen from all sides. For this reason, you need to think about how you’d like your mask displayed and should build it into a frame or casing of your own design.
  • All mixed media entries can be posted to us ahead of the show or hand delivered to the show, where you’ll have the opportunity to enjoy Olympia Beauty.
  • 1st, 2nd and 3rd place will be awarded a trophy at the show and certificates will be sent to all participants.


Here you can submit a final photo of someone with your mask – but they must not wear it!

  • The image must include the mask used a prop or as a centrepiece to your image, and must include interaction with the model.
  • The concept and feel of your final image must bring to life the eyes of your mask without the model wearing it. The model can be costumed however fits the image.
  • You will also be required to submit three supporting images that show how you achieved this look in a ‘behind the scenes’ manner.
  • 1st, 2nd and 3rd place will be awarded a trophy at the show and certificates will be sent to all participants.

A new competition, your opportunity to feel inspired...

This mask was created for inspiration by Head Judge Sue Marsh

  • Phantom Eyes is a competition for creatives, where they must create a mask that brings life to the eyes.
  • The mask is not designed to be worn and focusses instead on how an artist can create awesome eyes on a mask.
  • The mask can be a full face mask or an eye mask only - you can purchase a mask like this one or you can create your own.
  • Any medium can be used including 2D or 3D paints, airbrush sprays, fabrics, embellishments - it can be as plain or as busy as you like.
  • The eyes on the mask can be open or closed.
  • Our entrants will need to photograph the process from start to finish - we may ask to see these photos for the judging process.
  • For the Mixed Media category the mask will need to be placed inside a frame to be sent in for judging. The frame can be a perspex box so that all sides can be seen or with a covered back, or something of your own design, dependent on the detail.

The inspiration behind PhantomEyes by Head Judge Sue Marsh…

I am a creative at heart and always endeavour to bring something to life, whether that is on a typical paint canvas or adopting a 3D approach. Phantom Eyes is a challenge for all competitors to bring to life the phantom in the eyes of a mask. Judges want to see life appear from the soulless beginnings of empty sockets. They want to see the appearance of a soul or ghost of the mask, that which is trying to capture their gaze. How you achieve this is your choice. The mask can be made from any material – glass, papier-mache, pottery or a plastic/pre-made mask which are readily available – but the eyes Must Have It! Make use of the mediums that inspire you! I am naturally attracted to eyelashes, but you don’t have to create the traditional face – maybe the eyes are closed, maybe they’re glazed or reflective – your aim is to create a being – the sense of someone looking back at you! Phantom Eyes as a competition is unique and we would like your mask to be just that! One thing to remember – the presentation of your mask is very important. Think about the back, the sides, the edges - a judge will have a 360 degree view and if you’re competing in the Photographic competition your model will want to interact with it without restriction. Finally, good luck! I can’t wait to be inspired by your entries!

Full rules for this competition will be available soon...