The Olympia Beauty Online Store reaches the milestone of 150 leading beauty brands!

The Olympia Beauty Online Store, launched in June this year, has attracted over 150 leading beauty brands so far! The Store was created to provide beauty brands the opportunity to sell their products, training and services to both consumers and industry professionals, and buyers the opportunity to save on their favourite beauty brands.

The Store now features a wealth of products – from skincare, cosmetics and tanning to equipment, nails and hair, and everything in between. Featuring over 3,000 products and having received over 10,000 visitors since the launch, the platforms success continues to gather momentum.

‘The work began on the Olympia Beauty Online Store long before the pandemic struck, but with the postponement of this years’ Olympia Beauty show, autumn’s biggest event for beauty professionals, the team have been working hard to provide a new pathway for industry professionals to source the brands they would ordinarily look forward to visiting at the show,’ says Director, Glynn Sherwood. 
The Olympia Beauty Online Store has been uniquely designed to cater to both beauty professionals and consumers side by side. Professional-only brands can sell to beauty professionals with confidence, knowing that proof of qualification must be uploaded and approved before they can access those ringfenced products and trade pricing. While all beauty brands can sell their products to consumers without delay and introduce them to a wealth of products and professional training they may not have experienced before.

‘As a business we stick by our ethos to lead not follow – the launch of the online store is no different. We’re amazed by the support of both professional and retail brands, with over 20 new brands ready to go live. Open to anyone who buys beauty products, the growth we’ve experienced in such a short space of time is incredible. The Store offers brands a new route to market, that is easily accessible and simple to setup. The buyers are delivered a huge choice of leading brands at the click of a button, that they can purchase for themselves or their businesses,’ says Olympia Beauty’s Show Director, Ian Archbold.

Go to and use the discount code OB10 to save 10% on your order.

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