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Olympia Beauty was proud to host the new live stage at the show in partnership with Treatwell and the British Beauty Council. The stage offered two days of exciting panel discussions, live demonstrations and engaging panel talks on all areas of the professional beauty industry.

The talks included:

How To Become A Charity with Stewart Roberts of Haircuts 4 Homeless interviewed by Anna Marie Solowij

Make up Demonstrations with Lee Pycroft

The British Beauty Council Sustainability Panel with Annee De Mamiel, Laure Bouguen of HO Karan and Claire Hopkins of Balance Me, interviewed by Anna Marie Solowij

Facials Best Practice with Dija Ayodele, Caroline Hirons, interviewed by Anna Marie Solowij

Nail Innovation Marie Vanderstichel of Remove+Chill, Samuel Sweet of Sweet Squared, Jenny Longworth and Marian Newman, interviewed by Helena Biggs of Scratch Magazine

How To Create Content with Hayley Hall, Really Ree, Liz Hambleton, interviewed by Anna Marie Solowij

Patient Safety with David Sines or JCCP, Lesley Blair of Babtac and Caroline Larissey of National Hairdressers Federation, interviewed by Millie Kendall MBE

The Beauty Of Tech with Laura Howard and Mary Wallace of IBM, interviewed by Google

Henna Tattoo Demonstration with Pavan Dhanjal

Creating Your Own Brand with Nicola Elliot of NEOM, Sam Farmer and Vanita Parti of Blink Brow Bar interviewed by Joanna Christie