What do you think it takes to be a successful therapist or salon owner?
Today I am discussing how to be successful in business. Whether that is starting a beauty salon or you are new to becoming self-employed.
Maybe you have thought about starting up a beauty business and want to know what it takes. And maybe you need some guidance?
Well it’s not an easy ride and my saying as everyone knows is ‘If it were that easy then everyone would do it’ And that is why half of new businesses fail within the first two years.
No matter what you have to do, always keep knocking on doors and fighting, in spite of how difficult it can be. Never give up. There are lots of us that do similar jobs and offer the same services. So you have to keep at it and always be consistent in your treatments to ensure the clients will remember you & choose you to do their treatments again and again.
If you’re an entrepreneur you will most probably find you hit the pillow and your mind will go into overdrive and you will find yourself working through the night. I find that’s when I work to the best of my ability as my mind is in overdrive mode. If you read my last article that I recently wrote for Olympia beauty, it detailed about working ON the business and not IN the business. This comes with time, and to start with for a good few years you may find yourself doing treatments in the day and then working throughout the night to catch up on paperwork and messages that you were unable to complete during the day.
Always be fully committed to your business or goal. Don’t let your mind run off course and never loose focus on the end result. Be dedicated to the services you offer. Don’t throw in the towel when it gets tough or when you are having a quiet week. Be dedicated to keep learning and staying on top of your game.
Like I’ve said before it’s not easy. Your social life will take a back seat for a while whilst you are building your dream business. There will be long hours and you will generally feel like you can’t switch off at times.
Like I’ve said before it’s not easy. Your social life will take a back seat for a while whilst you are building your dream business. There will be long hours and you will generally feel like you can’t switch off at times. But, it’s all part of the buzz. You may also feel like your missing out on a night out or just any type of social life. But in the long run you will have a lot more free time on your hands once your company is up and running without you working in it.
No matter what business you are in you will always come across rejection. Whether that’s a client going elsewhere, a buyer not interested in a product or not being able to sign that deal you were so close to winning. Even trying to get that business finance to start up your own business. Just keep going, never let a rejection knock you down as unfortunately you will experience set backs throughout your career. You will learn how to deal with rejection and become stronger rather than taking it personally. Keep your customer service strong and always keep at the front of people’s minds. This will help clients to stop going ‘walk-abouts’ and if they do go to a competitor they will most probably end up coming back to you anyway.
Whilst you are building your beauty business you will need to sacrifice anything that could distract you. That could be a party that may potentially cause you to have a hangover for a few days. A holiday that could pull you out of the loop for a week. Maybe even certain ‘friends’ that are not a positive influence in your life. There are many factors that could distract you, so it is vital that you stay focused and in time all of your hard work will pay off.
You will experience people giving you their disapproval of your goals. Judging your business and what ‘they’ would do differently. But constructive criticism is good. Choose what you want to take from people’s criticism and push out the negative. You may get a client who isn’t happy with their treatment, try to learn from it and take their comments on board. Why were they not happy? Use their feedback as a positive to improve further treatments to ensure that it doesn’t happen again to another client.
Even with the most successful entrepreneurs they have failed at something during their journey.
Eight out of ten businesses fail within the first eighteen months. Don’t be afraid of failure.
Study, learn, listen and change whatever your business needs before it gets to this point. Failure is not bad; you can change it around for the better.
Whether to start a business or something new within an existing business. Knowing whether to grow your team or bring in a new product or treatment in. You will always have doubts. You have to decide what is best for you and the business and most of all if your finances can accommodate the change. Check with your insurance company about the extra costs of what doing that treatment will actually make. Ask your existing client base their views too.
A Business will always be a risk. The risk of going bankrupt, the risk of the business not working, not pulling in the business that you need and not having enough clients. So if you are not a risk taker I wouldn’t even try to start your own company as the risks do not stop!
I hope that helps a little, if you would like guidance on any of the subjects discussed please feel free to get in touch with me.